What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention?

- A full color brochure is a sure-fire way to promote your business.
- A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people and is considered as one of the best promotional materials. It is also a good selling aid.
- Whether you need them as product flyer catalogs or as trade show handouts, a brochure is the best format to convey the message that you want to send out.
- Promotional brochures can create a lasting impression and they leave a powerful message to the minds of your prospective clients and customers.

1. Choose The Paper.

Pick the right kind of paper to use. Choose a fun and light color scheme when printing out brochures for businesses where the main target market is women. For businesses whose clientele are mostly men, choose more masculine colors and a heavier paper. Some people go for coated papers to achieve a more vibrant, upscale look. Whatever color, thickness and texture of paper that you choose, make sure that it incorporates the message that you want to give out in the brochure. It is also good to somehow match these with the company name and logo.

2. Write The Content

On the back cover and on the succeeding pages of the brochure, you can write a brief company profile. Make sure that this shows the products and services that you offer so that people will learn about your company. Make the content as brief, concise and as informative as possible. Give out your company 's complete contact information: telephone number, fax number, address, e-mail and website, if you have one.

- What message do I want to give out to customers?
- Why would a client/prospective customer read my brochure? What 's in it for them?
- Would they eventually take advantage of the products/services that I offer?