Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may not be the most profitable way to advertise or sell.

In our modern day of high-speed technology, many seem to forget that the tried and true method of direct sales marketing through print advertising can still prove to be the most profitable way to go.

Why is this you say? It 's because basic human nature has not changed, nor have human buying triggers. Having something tangible in hand that can be touched is still trusted more than words or images thrown up on a computer screen. In spite of the Internet 's capability of reaching out to multi-millions of email addresses or viewers in a matter of minutes... a printed circular or flyer in hand still holds more credibility.

Think about it. When you get a printed circular or flyer that you can hold in your hand... you tend to look at it as something real that is produced by a real person whom you can identify with. You don't generally look at it as some unknown face or entity hiding behind a computer screen trying to scam you.

It seems illogical that so many marketers and businesses are unaware of, or have forgotten this old proven method of advertising and selling. Printed forms of advertising and direct sale pieces have stood the test of time, and have proven itself over and over again against everything that has come and gone.

Here 's something else to think about. Most people go online looking for information, not sales offers. So the chance of them running across your online offer is slim to none. However, when a printed direct sales offer is physically placed in the hands of people, they will put forth the effort to seek out the source of the offer. It doesn't matter if it 's right up the street from them or online... the printed direct sales piece established a certain form of credibility.